Glossary
Learn about the commonly used terms to make the most of Matomo Analytics.
% Search Exits (Actions)
exit_rate (API)
Actions
nb_actions (API)
Actions per Visit
nb_actions_per_visit (API)
Avg. Visit Duration (in seconds)
avg_time_on_site (API)
Avg. generation time
avg_time_generation (API)
Avg. time on page
avg_time_on_page (API)
Bounce Rate
bounce_rate (API)
Bounce Rate (Actions)
bounce_rate (API)
Bounces
entry_bounce_count (API)
Clicked in search results
nb_hits_following_search (API)
Content Interactions
nb_interactions (API)
Conversion Rate
conversion_rate (API)
Downloads
nb_downloads (API)
Entrances
entry_nb_visits (API)
Event value
sum_event_value (API)
Events
nb_events (API)
Events with a value
nb_events_with_value (API)
Exit rate
exit_rate (API)
Exits
exit_nb_visits (API)
Impressions
nb_impressions (API)
Interaction Rate
interaction_rate (API)
Maximum Event value
max_event_value (API)
Minimum Event value
min_event_value (API)
Outlinks
nb_outlinks (API)
Pageviews
nb_hits (API)
Pageviews
nb_pageviews (API)
Search Results pages
nb_pages_per_search (API)
Searches
nb_searches (API)
Searches (Actions)
nb_visits (API)
The average of all values for this event
avg_event_value (API)
Unique Clicks (Actions)
nb_visits (API)
Unique Downloads
nb_uniq_downloads (API)
Unique Downloads (Actions)
nb_visits (API)
Unique Outlinks
nb_uniq_outlinks (API)
Unique Pageviews
nb_uniq_pageviews (API)
Unique Pageviews (Actions)
nb_visits (API)
Unique visitors
nb_uniq_visitors (API)
Users
nb_users (API)
Visits
nb_visits (API)
All Channels (Referrers)
Browser Plugins (Visitors)
Browser engines (Visitors)
Browsers (Visitors)
Campaigns (Referrers)
Channel Type (Referrers)
City (Visitors)
Configurations (Visitors)
Continent (Visitors)
Country (Visitors)
Custom Variables (Visitors)
Downloads (Actions)
Entry page titles (Actions)
Entry pages (Actions)
Exit page titles (Actions)
Exit pages (Actions)
Keywords (Referrers)
Length of Visits (Actions)
Outlinks (Actions)
Page Titles Following a Site Search (Actions)
Page URLs (Actions)
Page titles (Actions)
Pages Following a Site Search (Actions)
Pages per Visit (Actions)
Provider (Visitors)
Region (Visitors)
Search Categories (Actions)
Search Engines (Referrers)
Search Keywords with No Results (Actions)
Site Search Keywords (Actions)
Social Networks (Referrers)
Visits by Day of Week (Visitors)
Visits by Visit Number (Actions)
Visits by days since last visit (Actions)
Visits per local time (Visitors)
Visits per server time (Visitors)
Websites (Referrers)